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Tag:
Thought Leadership
Tech Tuesday: David Chamberlain Shares Why AI Needs a Reality Check
May 12, 2026
Written by David Chamberlain, Chief Experience Design Officer, NA & Global Sustainability Lead AI is a high-speed playground for inspiration,…
Momentum XC Thursday Thoughts: Mother’s Day Edition
May 7, 2026
Written by Laura Bianchi, VP, Director of Strategy, Experiential Commerce, NA Why her? Why not them? We’ve all been there.…
Momentum XC Thursday Thoughts: Coachella Edition
April 9, 2026
Written by Fiona Sha, Senior Strategist, New York, at Momentum (I was not able to get tickets to Coachella this…
Women’s History Month: Q&A with Kimberlee Borland Gibbs
March 18, 2026
In this Q&A, Kimberlee Borland Gibbs, SVP, Group Director, Business Leadership, NY, shares her experience in experiential marketing as we mark Women's…
Little Black Book: Strategy in the Age of Uncertainty
March 12, 2026
Has strategy ever really been about stability? Tim Walsh, UK Head of Strategy, shares with Little Black Book why good strategy…
The Drum: Judge of the Day: Precision matters but people still matter more, says Anna Dalziel
March 11, 2026
In an era of hyper-targeting and endless data, precision matters. But people still matter more. Last year, Anna Dalziel, SVP,…
Momentum XC Thursday Thoughts: The BrewDog Lesson
March 5, 2026
The BrewDog Lesson: How to Build Brand Equity That Survives the Shelf Alessandro Camaioni and James Cahill weigh in on…
The Drum: We’re entering a golden age of sporting experiences
February 27, 2026
“North America is set to host a slew of globally and culturally relevant events,” explains Yimer In this piece with…
The Drum: How can smaller brands win at sports marketing?
February 26, 2026
2026 is set to be an iconic year for global sports – from the FIFA World Cup to the US…
Momentum XC Thursday Thoughts: Valentine’s Day
February 11, 2026
Dearest gentle reader, as the season of roses and receipts dawns upon us once more, one cannot help but notice…
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