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Thought Leadership
Momentum XC Thursday Thoughts: Valentine’s Day
February 11, 2026
Dearest gentle reader, as the season of roses and receipts dawns upon us once more, one cannot help but notice…
Little Black Book: How Do CEOs Plan For Change? By Holding Tight to What Doesn’t
February 6, 2026
How do C-Suite plan for change? Christine Shoaf, Chief Global Client Officer, shares why Momentum Worldwide is focusing on mastering…
The Drum: Is your omnichannel strategy missing the point?
January 30, 2026
Carly Johnson, SVP, Group Director of Strategy, Experiential Commerce at Momentum Worldwide, explains to The Drum why brands must adapt…
The Path To Purchase Institute: Why the discount cycle is broken (and what replaces it)
January 29, 2026
The future of commerce is not just about showing up. Adriano Lombardi, SVP, Executive Creative Director, Experiential Commerce at Momentum…
The Drum: Gen Alpha is defined by its impressive entrepreneurial spirit
January 15, 2026
Gen Alpha is proving us all wrong. “Alphas are curious, savvy, and actively looking to be empowered. Giving them the…
Momentum Worldwide’s Make It Matter Day focuses on AI literacy and responsible innovation
December 4, 2025
This November, we held our third annual Make it Matter (MIM) Day at Momentum Worldwide, bringing together over 1,000 employees…
The Drum: B2B buyers might be hard to find, but they are out there
November 27, 2025
B2B buyers are getting harder to reach and the buying group is now dominated by Millennials and Gen Z. So…
The Drum: Experience matters more than message at events
November 26, 2025
“Why B2B events fail: 80% of what we experience sticks, yet we obsess over the 20% that doesn’t.” Matt Lewis,…
Little Black Book: Interpublic and Momentum Worldwide Research Reveals In-Store Media’s Untapped Potential
November 25, 2025
Is in-store media truly experiencing a 'resurgence,' or have we been missing its consistent power all along? Momentum Worldwide's recent…
Little Black Book: Where Should Christmas Advertisers Invest Their Media Spend?
November 24, 2025
Laura Bianchi, VP, Director of Strategy, Experiential Commerce at Momentum Worldwide explores how brands can spend smartly this season, explaining…
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