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Thought Leadership
Little Black Book: Media Strategy in an Age of Fragmentation
September 9, 2025
Elena Klau, Global Chief Strategy & Product Officer at Momentum Worldwide explains why, in an age of fragmentation, media strategies…
Fandom: It’s time for brands to step up for youth sports
September 3, 2025
Lisa Gramling, SVP of Research Innovations & Intelligence, NA, at Momentum Worldwide lives in NYC with her family. This fall,…
Little Black Book: Nostalgia’s 20/20. Is It Time to Stop Looking Backwards?
July 22, 2025
“With so much uncertainty out there, nostalgia offers something people are craving, emotional comfort. It taps into memories that feel…
The Drum: The way fans engage with soccer is changing
July 11, 2025
Soccer isn't just a sport—it’s culture, identity, and connection. Rodrigo Coelho, SVP, Director Client Integration, Canada at Momentum Worldwide explores…
The Drum: Retail media’s next leap: solving the data, creative and measurement gaps
July 3, 2025
Retail media is booming — but are brands ready to unlock its full potential? Carly Johnson, SVP, Group Director of…
Mind the (Experience) Gap
July 1, 2025
"If experience is your most visible investment, it can’t be your least accountable one." Tim Walsh, UK Head of Strategy…
Little Black Book: The Art of Asking: How the Right Data Questions Lead to Creative Breakthroughs
June 26, 2025
“Better questions lead to sharper work, work that connects, work that sticks. So next time you’re handed a pile of…
The Drum: What Are Marketers Most Looking Forward To At Cannes Lions?
June 23, 2025
At this year’s Cannes Festival, Christine Shoaf, Chief Global Client Officer at Momentum Worldwide is especially excited to hear all…
Little Black Book: One and Done: When the Perfect Channel Was All You Needed
June 4, 2025
How do you win the spotlight without paying for it? You become part of the moment. Dane Jensen, SVP of…
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