People

Makers of the Month

Makers of the Month

Erik Alden

SVP, Group Director, Business Leadership

This past summer, Erik lead our team activating for Michelob ULTRA across the World Cup. Throughout this massive effort, Erik demonstrated exceptional leadership, delivering world-class results and GREAT WORK while keeping it fun for the entire team. Way to go, Erik!

Connor Vine

Senior Production Manager

Connor has led some of our biggest UK projects. Connor is a true Production pro, but also keeps his eye out for opportunities and, through his relationships, helped Momentum secure new business directly with Wembley. Connor demonstrates our BE ONE value and is a huge asset to the agency.

Ben Keymer

Director, Sponsorships

Ben has been exceptional in his day-to-day leadership of the sponsorship business. He has also recently jumped in to coach and mentor BL team members that have demonstrated an interest in the sponsorship SME. It's these two recent examples that exemplify our values around GROW.

Makers of the Month

Erik Alden

SVP, Group Director, Business Leadership

This past summer, Erik lead our team activating for Michelob ULTRA across the World Cup. Throughout this massive effort, Erik demonstrated exceptional leadership, delivering world-class results and GREAT WORK while keeping it fun for the entire team. Way to go, Erik!

Connor Vine

Senior Production Manager

Connor has led some of our biggest UK projects. Connor is a true Production pro, but also keeps his eye out for opportunities and, through his relationships, helped Momentum secure new business directly with Wembley. Connor demonstrates our BE ONE value and is a huge asset to the agency.

Ben Keymer

Director, Sponsorships

Ben has been exceptional in his day-to-day leadership of the sponsorship business. He has also recently jumped in to coach and mentor BL team members that have demonstrated an interest in the sponsorship SME. It's these two recent examples that exemplify our values around GROW.

Donnalyn Smith

CEO

Our global CEO of Momentum Worldwide, Donnalyn, is responsible for the agency’s continued success and increasingly prominent role within the IPG ecosystem. She has held key leadership roles in her 30+ years at the agency, including president of North America as well as regional director, managing director and group account director for several of the agency's largest accounts. In 2018, Donnalyn was honored as a “Trailblazer Mom of the Year” by She Runs It and named to Adweek’s Disruptors list.

Kevin McNulty

President & Chief Marketing Officer

Our president & CMO, and champion of the Momentum brand, leading growth and our go-to-market strategy. Previously, he held key regional leadership positions across EMEA and APAC, and continues as executive lead for the agency’s Beer & Spirits accounts, and Olympics and World Cup business. With 30+ years at Momentum, he has helped it become the preeminent experiential agency, winning every industry award.

Elena Klau

Chief Strategy & Product Officer

Our chief strategy & product officer, uniting and guiding the agency’s strategy, research and data science teams. Elena is currently leading the expansion of Momentum’s Experiential Commerce discipline, Momentum XC. Elena previously led the development of Momentum BI, the industry's first patented experiential marketing AI/Machine Learning platform. Among her accolades, Elena is a SportsBusiness Journal “Forty Under 40” recipient.

Christine Shoaf

Chief Global Client Officer

Our chief global client officer, Christine, joined the agency in 2013 to lead the American Express account. Proving her ability to successfully lead large teams for large clients on the largest stages, Christine now shares that codified process across all the agency’s global accounts.

Matt Lewis

President, Europe & Canada

As President of Momentum Europe & Canada, Matt leads the agency’s award-winning efforts and growth across the region, helping brands create meaningful connections from stadium to shelf. Guided by a belief that experiences drive lasting impact, he brings together world-class talent, tools and capabilities across Experiential, Commerce and Sponsorship.

James Robinson

Chief Creative Officer

Our CCO, James leads the creative vision, brand expression and content creation for Momentum. His passion for solving business challenges through breakthrough creativity spans every discipline and channel. Under his creative leadership, the agency has earned multiple Agency of the Year honors, including recognition on the prestigious Ad Age A-List, reflecting his commitment to delivering work that drives both cultural relevance and business impact.

David Chamberlain

Chief Experience Design Officer, NA & Global Sustainability Lead

Our experience design officer, David, leads an XD team of multi-disciplinarians who collaborate to create immersive, meaningful and memorable brand experiences in the real and unreal worlds. David’s commitment to sustainability has resulted in the agency achieving ISO certification for Sustainable Practices in Events and Experiences.

Anna Dalziel

SVP, Director of Marketing Communications

Our SVP global director of comms, Anna, leads internal and external marketing communications, agency awards and media relations. Recognized as an advocate in DEI, under her leadership, Momentum has won a slew of agency and people awards including Anthem, Adweek, Campaign, Path2Purchase, SBJ and more.