The Drum: We’re entering a golden age of sporting experiences

“North America is set to host a slew of globally and culturally relevant events,” explains Yimer

In this piece with The Drum, Sampson Yimer, EVP, Partnerships, NA, shares why we’re entering a true “golden age of experiences.”

Whilst technology may be accelerating change, Sampson highlights shared experience can serve as an antidote to AI.

Read more here.

(Source: The Drum)