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Perspectives
We Know Experiences: Making Events Accessible To All
September 11, 2024
Discover our latest proprietary We Know Experiences research paper, which takes a deeper look into the barriers that disabled people…
B2B Pulse: The New Brand Advantage
July 30, 2024
Introducing Momentum Worldwide's first "B2B Pulse" research Executive Summary, where we uncover insights on how brands can create human-centric experiences…
LITTLE BLACK BOOK: Drinking with Friends? The Sociable Category in an Unsociable Age
July 18, 2024
“On-trade experiences continue to be enjoyed by drinkers as opportunities to be more playful and adventurous, to experiment with flavours…
MARCOMM NEWS: The Illusion of Connectivity: Rethinking Brand Experiences in the Digital Age
July 18, 2024
Tim Walsh, UK Head of Strategy at Momentum Worldwide, explains why “In an environment saturated with noise brands that prioritise…
We Know Experiences: Through The Lens Of Gen Z
June 25, 2024
Following Momentum Worldwide’s recent We Know Experiences: Connected Consumers events hosted in New York and London, discover the latest proprietary…
LITTLE BLACK BOOK: Study Shows Consumers Are Open to AI Companions but Worry about Maintaining Human Connections
May 24, 2024
Discover how brands can better meet the needs of today's consumers in Momentum Worldwide's latest We Know Experiences: Connected Consumers…
THE DRUM: ‘Time For Demographic Barriers To Get Smashed To Pieces’
February 9, 2024
“With 2024 still in its infancy, there’s so much more time to watch the Alpha influence rise.” Lisa Gramling, SVP,…
AD CLUB NY: Reflecting on 2023
December 18, 2023
Donnalyn Smith, Global CEO at Momentum Worldwide reflects on the past year with The Advertising Club of New York and…
WE KNOW Metaverse Music Fans
April 12, 2023
In the lead up to Coachella, Momentum Worldwide have released their latest WE KNOW Metaverse research, that takes a deep…
THE DRUM: Now That Marketers Are Finally Sold On AI, Can IBM Watson Reclaim Its Crown?
March 29, 2023
Did you know? One of the earliest pioneers in the AI space was IBM, whose Watson tool was (and is…
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