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Perspectives
LITTLE BOOK OF TRENDS 2023
January 13, 2023
Last year we published our 2022 trends after taking a pause in 2021 to gather ourselves, along with the rest…
THE DRUM: We Ask Marketers: How Much Leave Should An Agency Offer Its Workers?
January 3, 2023
Brian Lewis, SVP Group Director of People Operations, NA talks about our Time Well Taken policy at Momentum Worldwide, explaining…
THE MOMENT: The Trends Set To Shape 2023
December 16, 2022
In case you missed Momentum Worldwide’s The Moment event, a replay of the session is available here for you to view…
THE DRUM: A Toss-Up Between Cynicism And Nostalgia: What Makes A Memorable Christmas Ad?
November 15, 2022
Simeon Jarrett, UK Copywriter at Momentum Worldwide shares why Don't Panic's latest Christmas ad for Shelter creates a memorable and…
AD AGE: Phygital Marketing In The Metaverse
November 1, 2022
The term phygital, coined by Momentum Worldwide's Chairman & CEO, Chris Weil, has become more relevant as the marketing industry…
AD CLUB NY: Back To School Season With Inflation With Momentum Worldwide’s Commerce Lead
August 15, 2022
"Back-to-school shopping should NOT feel like a daunting, stressful chore; it should be an emotional and fun experience for parents…
TUESDAY TALK: Unveiling The Latest Brand & Consumer Expectations
August 9, 2022
In the latest #TuesdayTalk, we unveil the latest brand & consumer expectations, from the importance of brand values to the…
FINANCIAL TIMES: NFTs Double Down On The Weirdness With ‘Phygital’ Trend
July 14, 2022
Experiences are a bigger part of ourselves than material goods. We can be passionate about our material possessions. We can…
THE DRUM: What Is Advertising’s Role In The Culture Wars?
June 23, 2022
"Advertising fuels culture, and culture fuels advertising. If we accept that as an industry, then we need to continue pushing…
TUESDAY TALK: The Impact Of The Pandemic On Gen Z’s Mental Health
June 7, 2022
Last month marked Mental Health Awareness Month in the US, a time to raise awareness around mental health issues. In…
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