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Category:
Perspectives
Trends Across the Planet: Wellness Edition
May 14, 2026
In the Wellness Edition of Momentum's Trends Across the Planet (TAP) series, we uncover how the wellness industry is undergoing…
Tech Tuesday: David Chamberlain Shares Why AI Needs a Reality Check
May 12, 2026
Written by David Chamberlain, Chief Experience Design Officer, NA & Global Sustainability Lead AI is a high-speed playground for inspiration,…
Momentum XC Thursday Thoughts: Mother’s Day Edition
May 7, 2026
Written by Laura Bianchi, VP, Director of Strategy, Experiential Commerce, NA Why her? Why not them? We’ve all been there.…
The Drum: What now for phygital, with Meta’s metaverse’s days numbered?
April 30, 2026
The metaverse may be losing momentum, but the phygital opportunity is just getting started. Elena Klau, Global Chief Strategy &…
Little Black Book: Earth Day Special Feature
April 30, 2026
Could the EU’s New Regulations Signal the Death of the "Eco-Aesthetic"? Following a new wave of EU regulations, David Chamberlain,…
Momentum XC Thursday Thoughts: Coachella Edition
April 9, 2026
Written by Fiona Sha, Senior Strategist, New York, at Momentum (I was not able to get tickets to Coachella this…
Women’s History Month: Q&A with Kimberlee Borland Gibbs
March 18, 2026
In this Q&A, Kimberlee Borland Gibbs, SVP, Group Director, Business Leadership, NY, shares her experience in experiential marketing as we mark Women's…
Little Black Book: Strategy in the Age of Uncertainty
March 12, 2026
Has strategy ever really been about stability? Tim Walsh, UK Head of Strategy, shares with Little Black Book why good strategy…
Momentum XC Thursday Thoughts: The BrewDog Lesson
March 5, 2026
The BrewDog Lesson: How to Build Brand Equity That Survives the Shelf Alessandro Camaioni and James Cahill weigh in on…
The Drum: We’re entering a golden age of sporting experiences
February 27, 2026
“North America is set to host a slew of globally and culturally relevant events,” explains Yimer In this piece with…
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