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Perspectives
Roastbrief: Smart Sell, Not Hard Sell: The Commercial Power of Feeling Real
July 16, 2026
Why can’t you algorithm your way to a truly human moment? Grace Wright, Head of Growth, Europe at Momentum, sat…
The Drum: Cultural world-building will define the future of Formula 1 experiences
July 15, 2026
“Formula 1 is no longer just a sport.” Chelsea Mills, UK Managing Partner, explores why brands need to look beyond…
Little Black Book: How Experiential Agencies Are Creating Moments Worth Sharing
July 10, 2026
Eden Ben-Haim, VP, Group Strategy Director, NA, discusses the three rules we follow at Momentum to maximize the social potential…
The Drum: What makes a grrreat marketing mascot?
July 1, 2026
What makes a truly great marketing mascot? Whether they bring a brand's personality to life or simply make us smile,…
Little Black Book: Rock Chalk, Algeria!
June 25, 2026
What’s the real opportunity behind global sporting events? In this feature with Little Black Book, Sampson Yimer, EVP, Partnerships, NA…
Momentum XC Thursday Thoughts: World Cup Edition
June 17, 2026
Written by Ian Rubini, Senior Strategist, NA Lessons from World Cup '26 This might be a hot take as a…
Little Black Book: UK to ban under-16s from social media platforms
June 15, 2026
The impact of the UK’s new ban on social media access for under-16s is significant. In this feature by Little…
Little Black Book: The Adtech Innovations Actually Making Agency Life Easier
May 26, 2026
At Momentum, we have built our own AI tool ‘Xtimator’, powered by Omni AI, to act as our very own…
The Drum: Focus on humans over buyers for B2B marketing success
May 21, 2026
“There is a profound shift happening in the world of B2B marketing.” Andrew Kyrejko, VP, Group Director of Strategy, NA…
Trends Across the Planet: Wellness Edition
May 14, 2026
In the Wellness Edition of Momentum's Trends Across the Planet (TAP) series, we uncover how the wellness industry is undergoing…
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