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Perspectives
Little Black Book: Work Making Competitors Jealous Prioritises Emotion, Fame, Culture Over Category
September 9, 2025
Global CEO at Momentum Worldwide, Donnalyn Smith, shared two campaigns she admires, explaining that the best work this year is…
Little Black Book: Adland CEOs Observe Client Caution
September 9, 2025
Global CEO at Momentum Worldwide, Donnalyn Smith, discussed the rapid AI adaption, how it impacts the way we collaborate with…
Little Black Book: Media Strategy in an Age of Fragmentation
September 9, 2025
Elena Klau, Global Chief Strategy & Product Officer at Momentum Worldwide explains why, in an age of fragmentation, media strategies…
Fandom: It’s time for brands to step up for youth sports
September 3, 2025
Lisa Gramling, SVP of Research Innovations & Intelligence, NA, at Momentum Worldwide lives in NYC with her family. This fall,…
The secret to winning over fans in 2025
April 3, 2025
In a world that often feels increasingly disconnected, one force continues to bring people together across borders, generations, and industries:…
Momentum & Matters: Top Trend Predictions of 2025
January 24, 2025
Listen to the latest episode of Momentum Worldwide’s Spotify podcast series "Momentum & Matters" to discover the Top Trend Predictions…
Contagious: Momentum’s Top 3 Trends For 2025
January 24, 2025
Stay Ahead in 2025 with Momentum Worldwide. From cutting-edge tech to shifting consumer behaviors, learn more about our Top 3…
Momentum Worldwide’s Little Book Of Trends 2025
January 10, 2025
Discover the Trends Redefining 2025 Marketing 2024 revealed a fascinating shift in consumer behavior—moving beyond the “reset” mindset to focus…
Adweek: 5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond
January 9, 2025
Global CTO at Momentum Worldwide, Jason Alan Snyder, shares his Top AI Trends to Watch in 2025 in this piece…
We Know Experiences: Why Brands Should Prioritize Mental Wellness
October 14, 2024
Brands Must Prioritize Mental Wellness in Marketing Strategies as Consumer Expectations Shift Listen to the research (7min 24sec). Momentum Worldwide’s We…
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