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Partnerships & Sponsorships
PR Week: The NFL Draft’s enduring cultural pull for fans and brands
April 17, 2026
The NFL Draft has become one of sports’ surest cultural moments. In a recent interview with PR Week, Parisa Howard,…
The Drum: We’re entering a golden age of sporting experiences
February 27, 2026
“North America is set to host a slew of globally and culturally relevant events,” explains Yimer In this piece with…
The Drum: How can smaller brands win at sports marketing?
February 26, 2026
2026 is set to be an iconic year for global sports – from the FIFA World Cup to the US…
Momentum UK wins at LIA Awards
October 1, 2025
The Momentum Worldwide UK team won Bronze at this year's LIA Awards in the ‘Health & Pharma’ category for the…
Momentum Canada wins at the SMCC Sponsorship Marketing Awards
September 29, 2025
The Momentum Worldwide team in Canada took home three GOLD wins at the Sponsorship Marketing Council Canada's (SMCC) Sponsorship Marketing…
Fandom: It’s time for brands to step up for youth sports
September 3, 2025
Lisa Gramling, SVP of Research Innovations & Intelligence, NA, at Momentum Worldwide lives in NYC with her family. This fall,…
Sports Business Journal: Forty Under 40 Sampson Yimer
June 23, 2025
Sampson Yimer, EVP Partnerships and Director of Diversity and Strategic Development at Momentum Worldwide has been included in this year’s…
How The Miami Grand Prix Proves Motorsports Fandom Is A Huge Opportunity For Brands
May 7, 2025
Parisa Howard, SVP, Group Director, Business Leadership, NA at Momentum Worldwide takes insights from our recent Fandom Study to explore…
The secret to winning over fans in 2025
April 3, 2025
In a world that often feels increasingly disconnected, one force continues to bring people together across borders, generations, and industries:…
Sports Business Journal: Momentum Data Shows Fandom Getting Stronger in Post-COVID Sports World
March 10, 2025
The New Age of Fandom is Here! Sampson Yimer, EVP, Partnerships, NA and Lisa Gramling, SVP, Research Innovation & Intelligence,…
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