The Drum: How can smaller brands win at sports marketing?

2026 is set to be an iconic year for global sports – from the FIFA World Cup to the US Open, Wimbledon and more!

With billions of eyes on the action, Parisa Howard, SVP, Group Director, Business Leadership, NA at Momentum Worldwide shares insights into how smaller brands can compete on the world stage with The Drum.

Read more here.

(Source: The Drum)