April 13, 2022"Pre Covid, immersive experiences at sporting events mainly focused on what people could see – big screens, crowds and players…- April 5, 2022In the latest #TuesdayTalk, we look into some of the top global sports trends, including the fantasy sports market and…
- March 4, 2022"With a focus on short-form content and cultural storytelling, Gen Z is playing an outsized role in shaping the future…
- February 28, 2022Everyone is talking about the metaverse, but what does it actually mean? Sampson Yimer, SVP Sponsorship Consulting NA and Jason…
- February 14, 2022"Sponsorship has evolved into many forms over the years, spanning the physical, digital and now, even virtual." Sampson Yimer, SVP…
