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Partnerships & Sponsorships
How The Miami Grand Prix Proves Motorsports Fandom Is A Huge Opportunity For Brands
May 7, 2025
Parisa Howard, SVP, Group Director, Business Leadership, NA at Momentum Worldwide takes insights from our recent Fandom Study to explore…
The secret to winning over fans in 2025
April 3, 2025
In a world that often feels increasingly disconnected, one force continues to bring people together across borders, generations, and industries:…
Sports Business Journal: Momentum Data Shows Fandom Getting Stronger in Post-COVID Sports World
March 10, 2025
The New Age of Fandom is Here! Sampson Yimer, EVP, Partnerships, NA and Lisa Gramling, SVP, Research Innovation & Intelligence,…
Sports Business Journal: Verizon Goes Bold With Localized Super Bowl Play
January 24, 2025
Kevin McNulty, Global President & CMO and Sampson Yimer, EVP, Head of Partnerships, Director of Diversity & Strategic Development at…
LITTLE BLACK BOOK: NBCUniversal Launches ‘Transcontinental Tailgate’ Content Creator Program for 2024 Final Kickoff
September 10, 2024
The US team at Momentum Worldwide teamed up with NBCUniversal to kick off the National Football League (NFL) season with…
THE DRUM: Elsewhere in the summer of sport: The brands, sports, and athletes to keep an eye on
July 18, 2024
With the Summer of Sport in full swing, Sampson Yimer, SVP, Partnerships & Director, Sponsorship shares why he feels American…
Momentum Matters: Listen To Momentum’s New Podcast!
July 15, 2024
Introducing Momentum Worldwide's new Spotify podcast series: "Momentum Matters". The new series delves into the latest and greatest matters,…
STRATEGY ONLINE: Truly Is Tapping Expressiveness and Passion in Hockey Fandom
April 29, 2024
Hot on the heels of Truly’s team up with the National Hockey League (NHL), our Canada Team unveils “For The…
SPORTS PULSE 2024: From Fantasy [Sport] to Reality
February 15, 2024
[vc_row][vc_column][vc_column_text] Exploring the Impact of Globalization on Sports Ownership and the Changing Economics in the Industry A globalized economy is…
LITTLE BLACK BOOK: How Brands Are Partnering With Creators For The Super Bowl
February 9, 2024
Sampson Yimer, SVP Sponsorship, NA, shares his thoughts on how creators can help take the conversation way beyond TV at…
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