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Tag:
Strategy
Event Marketer: Hendrick’s uses its peculiar personality to fuel an experiential ‘Giniverse’
September 30, 2025
The Momentum Worldwide US team recently partnered with one of the world's biggest brands and created the Hendrick’s Time Traveler’s…
Momentum Canada wins at the SMCC Sponsorship Marketing Awards
September 29, 2025
The Momentum Worldwide team in Canada took home three GOLD wins at the Sponsorship Marketing Council Canada's (SMCC) Sponsorship Marketing…
Carly Johnson included in Path To Purchase Institute’s Class of 40 Under 40 2025
September 24, 2025
Congratulations to Carly Johnson, SVP, Group Director of Strategy, NA at Momentum Worldwide, who has been included in the Path…
Momentum wins at IPM Awards
September 24, 2025
Our UK team took home two wins at this year's IPM Awards for the AI-powered Dream Bake Studio activation for…
B2H Bitesize: F1 Sponsorship Activation Needs a B2H Take
August 14, 2025
Formula 1 is attracting a new wave of B2B investment as brands look to position themselves on a global stage…
Little Black Book: Nostalgia’s 20/20. Is It Time to Stop Looking Backwards?
July 22, 2025
“With so much uncertainty out there, nostalgia offers something people are craving, emotional comfort. It taps into memories that feel…
Little Black Book: The Art of Asking: How the Right Data Questions Lead to Creative Breakthroughs
June 26, 2025
“Better questions lead to sharper work, work that connects, work that sticks. So next time you’re handed a pile of…
Little Black Book: One and Done: When the Perfect Channel Was All You Needed
June 4, 2025
How do you win the spotlight without paying for it? You become part of the moment. Dane Jensen, SVP of…
Momentum Worldwide’s Little Book Of Trends 2025
January 10, 2025
Discover the Trends Redefining 2025 Marketing 2024 revealed a fascinating shift in consumer behavior—moving beyond the “reset” mindset to focus…
The Drum: As We Enter The Era Of Microtrends, How Are Marketers Keeping Up?
January 9, 2025
Tim Walsh, Head of Strategy, UK at Momentum Worldwide explains how this year saw “the shift from sponsorship to partnership,…
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