The future of commerce is not just about showing up.
Adriano Lombardi, SVP, Executive Creative Director, Experiential Commerce at Momentum Worldwide, explains to The Path To Purchase Institute why brands need to shift from timing their stock to timing the consumer.
Instead of fixed seasonal sales driven by warehouse needs, new opportunities are created through predictive models that identify when a person is ready to buy. Brands must create immersive experiences that reinforce existing consumer desire and provide an emotional connection at the moment of purchase.
Read more in The Path To Purchase Institute here.
(Source: The Path To Purchase Institute)