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Tag:
Strategy
THE DRUM: TikTok Made Me Buy It: Is 2022 The Year Of Shoppable Media?
May 17, 2022
Is 2022 the year of shoppable media? Carly Johnson, VP & Group Director of Strategy, NA at Momentum Worldwide shares…
THE DRUM: Creativity In A Pinch: How Adland Navigates Strife And Downturns
May 4, 2022
"Creativity loves a crisis, but compassion and context will really win the day." With inflation, material shortages, and cost of…
THE DRUM: Cannes x TikTok: What Motivates The New Partnership?
April 19, 2022
"Exclusive partnerships paired with the right technology deliver what audiences want: unfiltered event experiences that users feel they are a…
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