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Tag:
Strategy
THE DRUM: Instability And Decentralization: Strategists On Marketing’s New Risks And Rewards
June 1, 2022
"One of our key pillars is ‘conscious inclusion,’ which helps us to holistically approach campaigns and think about how we…
THE DRUM: TikTok Made Me Buy It: Is 2022 The Year Of Shoppable Media?
May 17, 2022
Is 2022 the year of shoppable media? Carly Johnson, VP & Group Director of Strategy, NA at Momentum Worldwide shares…
THE DRUM: Creativity In A Pinch: How Adland Navigates Strife And Downturns
May 4, 2022
"Creativity loves a crisis, but compassion and context will really win the day." With inflation, material shortages, and cost of…
THE DRUM: Cannes x TikTok: What Motivates The New Partnership?
April 19, 2022
"Exclusive partnerships paired with the right technology deliver what audiences want: unfiltered event experiences that users feel they are a…
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