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Tag:
Strategy
Little Black Book: Strategy in the Age of Uncertainty
March 12, 2026
Has strategy ever really been about stability? Tim Walsh, UK Head of Strategy, shares with Little Black Book why good strategy…
Momentum XC Thursday Thoughts: The BrewDog Lesson
March 5, 2026
The BrewDog Lesson: How to Build Brand Equity That Survives the Shelf Alessandro Camaioni and James Cahill weigh in on…
The Drum: Is your omnichannel strategy missing the point?
January 30, 2026
Carly Johnson, SVP, Group Director of Strategy, Experiential Commerce at Momentum Worldwide, explains to The Drum why brands must adapt…
The Path To Purchase Institute: Why the discount cycle is broken (and what replaces it)
January 29, 2026
The future of commerce is not just about showing up. Adriano Lombardi, SVP, Executive Creative Director, Experiential Commerce at Momentum…
Event Marketer: Hendrick’s uses its peculiar personality to fuel an experiential ‘Giniverse’
September 30, 2025
The Momentum Worldwide US team recently partnered with one of the world's biggest brands and created the Hendrick’s Time Traveler’s…
Momentum Canada wins at the SMCC Sponsorship Marketing Awards
September 29, 2025
The Momentum Worldwide team in Canada took home three GOLD wins at the Sponsorship Marketing Council Canada's (SMCC) Sponsorship Marketing…
Carly Johnson included in Path To Purchase Institute’s Class of 40 Under 40 2025
September 24, 2025
Congratulations to Carly Johnson, SVP, Group Director of Strategy, NA at Momentum Worldwide, who has been included in the Path…
Momentum wins at IPM Awards
September 24, 2025
Our UK team took home two wins at this year's IPM Awards for the AI-powered Dream Bake Studio activation for…
B2H Bitesize: F1 Sponsorship Activation Needs a B2H Take
August 14, 2025
Formula 1 is attracting a new wave of B2B investment as brands look to position themselves on a global stage…
Little Black Book: Nostalgia’s 20/20. Is It Time to Stop Looking Backwards?
July 22, 2025
“With so much uncertainty out there, nostalgia offers something people are craving, emotional comfort. It taps into memories that feel…
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