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Discipline:
Experiential Commerce
Momentum wins at IPM Awards
September 24, 2025
Our UK team took home two wins at this year's IPM Awards for the AI-powered Dream Bake Studio activation for…
Betty Crocker Dream Back Studio
September 12, 2025
Little Black Book: Media Strategy in an Age of Fragmentation
September 9, 2025
Elena Klau, Global Chief Strategy & Product Officer at Momentum Worldwide explains why, in an age of fragmentation, media strategies…
General Motors AI Ambassador
August 4, 2025
Lego Big Joy Generator
August 4, 2025
International Delight Pumpkin Spice
August 4, 2025
Sprite Wakanda Forever
August 4, 2025
The Drum: Retail media’s next leap: solving the data, creative and measurement gaps
July 3, 2025
Retail media is booming — but are brands ready to unlock its full potential? Carly Johnson, SVP, Group Director of…
The Drum: When HFSS Regulations Hit, Brand Engagement Will Prove Key
June 13, 2025
With HFSS (High Fat, Sugar and Salt) restrictions looming, many FMCG brands are scrambling to reformulate. But what if the…
The Drum: Food In The Future Will Be Tailored To Customers’ Needs
March 10, 2025
From AI-powered nutrition plans to gene-edited superfoods, Jennifer Olliges, EVP Global Commerce Lead at Momentum Worldwide explains how technology…
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