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Discipline:
Experiential Commerce
The Drum: Is your omnichannel strategy missing the point?
January 30, 2026
Carly Johnson, SVP, Group Director of Strategy, Experiential Commerce at Momentum Worldwide, explains to The Drum why brands must adapt…
The Path To Purchase Institute: Why the discount cycle is broken (and what replaces it)
January 29, 2026
The future of commerce is not just about showing up. Adriano Lombardi, SVP, Executive Creative Director, Experiential Commerce at Momentum…
Carly Johnson included in Path To Purchase Institute’s Class of 40 Under 40 2025
September 24, 2025
Congratulations to Carly Johnson, SVP, Group Director of Strategy, NA at Momentum Worldwide, who has been included in the Path…
Momentum wins at IPM Awards
September 24, 2025
Our UK team took home two wins at this year's IPM Awards for the AI-powered Dream Bake Studio activation for…
Betty Crocker Dream Back Studio
September 12, 2025
Little Black Book: Media Strategy in an Age of Fragmentation
September 9, 2025
Elena Klau, Global Chief Strategy & Product Officer at Momentum Worldwide explains why, in an age of fragmentation, media strategies…
General Motors AI Ambassador
August 4, 2025
Lego Big Joy Generator
August 4, 2025
International Delight Pumpkin Spice
August 4, 2025
Sprite Wakanda Forever
August 4, 2025
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