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Experiential Commerce
The Drum: Retail media’s next leap: solving the data, creative and measurement gaps
July 3, 2025
Retail media is booming — but are brands ready to unlock its full potential? Carly Johnson, SVP, Group Director of…
The Drum: When HFSS Regulations Hit, Brand Engagement Will Prove Key
June 13, 2025
With HFSS (High Fat, Sugar and Salt) restrictions looming, many FMCG brands are scrambling to reformulate. But what if the…
The Drum: Food In The Future Will Be Tailored To Customers’ Needs
March 10, 2025
From AI-powered nutrition plans to gene-edited superfoods, Jennifer Olliges, EVP Global Commerce Lead at Momentum Worldwide explains how technology…
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