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Category:
Experiential Commerce
The Drum: When HFSS Regulations Hit, Brand Engagement Will Prove Key
June 13, 2025
With HFSS (High Fat, Sugar and Salt) restrictions looming, many FMCG brands are scrambling to reformulate. But what if the…
The Drum: Food In The Future Will Be Tailored To Customers’ Needs
March 10, 2025
From AI-powered nutrition plans to gene-edited superfoods, Jennifer Olliges, EVP Global Commerce Lead at Momentum Worldwide explains how technology…
Little Black Book: Momentum UK Names Head of Commerce Strategy
March 10, 2025
The UK team at Momentum Worldwide has named Alessandro Camaioni as Head of Commerce Strategy. Alessandro will be responsible for…
Campaign: Truly Hard Seltzer Spotlights Hockey Fans for 4 Nations Face Off
February 6, 2025
Our Canada Team at Momentum Worldwide has teamed up with Truly Hard Seltzer to celebrate the passion of Canadian hockey…
The Drum: Shop the moment: The rise of Experiential Commerce
January 24, 2025
The Future of Shopping is Here! Adriano Lombardi, SVP, ECD of Commerce, NA at Momentum Worldwide discusses how Experiential Commerce is…
Little Black Book: The Trends of 2025
January 24, 2025
Trend Prediction Alert: Live Shopping Will Take Over The World! Jennifer Olliges, EVP, Global Commerce Lead at Momentum Worldwide highlights…
Little Black Book: Commerce Experiences That Are Sheer Joy
November 21, 2024
Julie Clark, VP, Creative Director, STL at Momentum Worldwide shares her thoughts on how brands can sprinkle a little joy…
CES 2024: Help! I Can’t Keep Up With Growing Shopper Expectations
January 23, 2024
Our SVP Managing Director and Commerce Lead, Jennifer Olliges, took to the stage at IPG’s Commerce's Panel "Help! I Can’t Keep Up…
THE DRUM: Retro Repeats Revisited: Get Ready For The 90s nostalgia Trend
February 15, 2023
“With 73% of consumers stating they enjoy things that remind them of their past, we expect to see more retro…
AD CLUB NY: How Brands Are Advertising For The 2022 Holiday Season
November 23, 2022
There’s lots of optimism around in-person gatherings this holiday shopping season, and it is having an impact on shopping…
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