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Category:
Experiential Commerce
Momentum XC Thursday Thoughts: Mother’s Day Edition
May 7, 2026
Written by Laura Bianchi, VP, Director of Strategy, Experiential Commerce, NA Why her? Why not them? We’ve all been there.…
The Drum: What now for phygital, with Meta’s metaverse’s days numbered?
April 30, 2026
The metaverse may be losing momentum, but the phygital opportunity is just getting started. Elena Klau, Global Chief Strategy &…
Retail Gazette: Primark debuts fake premium fashion brand for immersive social experiment
April 7, 2026
The UK team at Momentum recently partnered with Primark to put perceptions to the test with the “Kim Parr” immersive social…
Momentum XC Thursday Thoughts: The BrewDog Lesson
March 5, 2026
The BrewDog Lesson: How to Build Brand Equity That Survives the Shelf Alessandro Camaioni and James Cahill weigh in on…
Momentum XC Thursday Thoughts: Valentine’s Day
February 11, 2026
Dearest gentle reader, as the season of roses and receipts dawns upon us once more, one cannot help but notice…
The Drum: Is your omnichannel strategy missing the point?
January 30, 2026
Carly Johnson, SVP, Group Director of Strategy, Experiential Commerce at Momentum Worldwide, explains to The Drum why brands must adapt…
The Path To Purchase Institute: Why the discount cycle is broken (and what replaces it)
January 29, 2026
The future of commerce is not just about showing up. Adriano Lombardi, SVP, Executive Creative Director, Experiential Commerce at Momentum…
Little Black Book: Interpublic and Momentum Worldwide Research Reveals In-Store Media’s Untapped Potential
November 25, 2025
Is in-store media truly experiencing a 'resurgence,' or have we been missing its consistent power all along? Momentum Worldwide's recent…
Little Black Book: Where Should Christmas Advertisers Invest Their Media Spend?
November 24, 2025
Laura Bianchi, VP, Director of Strategy, Experiential Commerce at Momentum Worldwide explores how brands can spend smartly this season, explaining…
Carly Johnson included in Path To Purchase Institute’s Class of 40 Under 40 2025
September 24, 2025
Congratulations to Carly Johnson, SVP, Group Director of Strategy, NA at Momentum Worldwide, who has been included in the Path…
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