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Category:
Experiential Commerce
Little Black Book: Interpublic and Momentum Worldwide Research Reveals In-Store Media’s Untapped Potential
November 25, 2025
Is in-store media truly experiencing a 'resurgence,' or have we been missing its consistent power all along? Momentum Worldwide's recent…
Little Black Book: Where Should Christmas Advertisers Invest Their Media Spend?
November 24, 2025
Laura Bianchi, VP, Director of Strategy, Experiential Commerce at Momentum Worldwide explores how brands can spend smartly this season, explaining…
Carly Johnson included in Path To Purchase Institute’s Class of 40 Under 40 2025
September 24, 2025
Congratulations to Carly Johnson, SVP, Group Director of Strategy, NA at Momentum Worldwide, who has been included in the Path…
Momentum wins at IPM Awards
September 24, 2025
Our UK team took home two wins at this year's IPM Awards for the AI-powered Dream Bake Studio activation for…
Little Black Book: Media Strategy in an Age of Fragmentation
September 9, 2025
Elena Klau, Global Chief Strategy & Product Officer at Momentum Worldwide explains why, in an age of fragmentation, media strategies…
The Drum: Retail media’s next leap: solving the data, creative and measurement gaps
July 3, 2025
Retail media is booming — but are brands ready to unlock its full potential? Carly Johnson, SVP, Group Director of…
The Drum: When HFSS Regulations Hit, Brand Engagement Will Prove Key
June 13, 2025
With HFSS (High Fat, Sugar and Salt) restrictions looming, many FMCG brands are scrambling to reformulate. But what if the…
The Drum: Food In The Future Will Be Tailored To Customers’ Needs
March 10, 2025
From AI-powered nutrition plans to gene-edited superfoods, Jennifer Olliges, EVP Global Commerce Lead at Momentum Worldwide explains how technology…
Little Black Book: Momentum UK Names Head of Commerce Strategy
March 10, 2025
The UK team at Momentum Worldwide has named Alessandro Camaioni as Head of Commerce Strategy. Alessandro will be responsible for…
Campaign: Truly Hard Seltzer Spotlights Hockey Fans for 4 Nations Face Off
February 6, 2025
Our Canada Team at Momentum Worldwide has teamed up with Truly Hard Seltzer to celebrate the passion of Canadian hockey…
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