THE DRUM: Cannes x TikTok: What Motivates The New Partnership?

“Exclusive partnerships paired with the right technology deliver what audiences want: unfiltered event experiences that users feel they are a part of.”

Samantha Kamiel, Senior Digital Strategist, Canada at Momentum Worldwide looks into the industry’s next big collab: TikTok x Cannes in this piece published by The Drum.

Read more here.

(Source: The Drum)