Who Does It

Kevin McNulty is President and Chief Marketing Officer of Momentum Worldwide, leading the agency's global growth and marketing communications. Over his 25+ year career with Momentum, Kevin has led the company to become the world's most awarded and largest experiential advertising agency working with some of the world's most famous brands. Kevin sits on various IPG and McCann Worldgroup leadership committees and is proud to be the agency's Summer Internship Executive Lead where he mentors each new class of diverse rising leaders. Previously, he has served as Chief Marketing Officer, Europe/Middle East and Africa Regional Director, APAC Regional Director, and Managing Director of our San Francisco office. Prior to joining Momentum, Kevin led the sports and entertainment marketing unit ad:vent that was acquired by McCann-Erickson to form Momentum Worldwide ahead of the 1996 Atlanta Summer Olympic Games.

Donnalyn Smith is Global CEO, leading the growth of Momentum Worldwide. Smith joined Momentum in 1995 and previously served as President of North America, as well as EVP, Regional Director, Managing Director and Group Account Director for several of the agency's large accounts. She is a founding member of the 4A's Committee for Best-in-Class Account Management. In 2017, she drove Momentum's partnership with the 3% Conference, and in 2018, Donnalyn was honored as a “Trailblazer Mom of the Year” by She Runs It and named to Adweek's Disruptors list. She is also a founding member of the #TimesUpAdvertising movement. Under Smith's leadership, Momentum has been recognized as Adweek's Experiential Agency of the Year, Digiday's Employer of the Year and more recently named Campaign US Experiential Agency of the Year.

Philippe Touzot joined Momentum Worldwide in 2005, becoming Global Chief Financial Officer in 2012. Prior to joining Momentum, he spent 9 years with Wunderman, first in Paris, France and then in New York. He is a member of the 4A’s Finance Committee.

Ela Mesa is the Director of Diversity, Equity & Inclusion at Momentum Worldwide, guiding teams through the process of creating safe spaces and redefining inclusive practices as business imperatives. Previously, Ela was the Director of Learning Experience Design and Educational Partnerships at the 4A's, where she managed professional and organizational development programs with a special focus on diversity and cultural competency. During that time, she also coordinated and facilitated industry mentorship opportunities and career technical training for students at both of New York's advertising-focused high schools. Ela remains committed to forging equitable and sustainable career pathways for industry talent at all levels.

Jennifer Frieman was appointed Global Chief Talent Officer in 2013, having previously been McCann Worldgroup’s Global Head of Learning and Development from 2011–2013. Prior to that, she was SVP, Global Head of Organizational Development at Momentum from 2007–2013. She champions our industry leading DE&I efforts through volunteer and committee work with organization that include Venture for America, the 3% group and 4A’s High School.

James accidentally stumbled into advertising while acting in very bad Japanese commercials while living in Tokyo. He parlayed this “experience” into a 20-year award winning career at agencies like Mad Dogs & Englishmen, Venables Bell & Partners, 215 McCann and the Martin Agency. As the CCO of Momentum NY, he is responsible for all creative output for Verizon, American Express, Walmart, SAP, Michelob ULTRA and more. He lives in New Jersey with his wife (also an award winning creative), 2 daughters, a 110 LB dog and very little free time. He's happiest writing about anything but himself.

Elena Klau is Momentum's first Chief Strategy & Product Officer, having helped originate the disciplines for Momentum. Prior to Momentum, she was at Kaleidoscope Sports & Entertainment. In 2017 Klau was named to the SportsBusiness Journal's “Forty under 40” list. She has also been listed in the Path to Purchase Institute's annual “Who's Who in Shopper Marketing” list every year since 2012. Klau has published numerous pieces in AdWeek and Admap and has been an invited speaker at conferences like Social Media Week, EventTech and the Fast Company Innovation Festival.

Christine joined Momentum in 2013 to lead our global American Express relationship. In 2018, she was elevated to EVP, Global Business Lead and joined the executive committee, representing our largest global accounts. Prior to Momentum, Christine was the GM at Big Fuel, a start-up social media agency and ran the American Express US business at Ogilvy. In her time at Momentum, Christine and her American Express team have won every major award - from Ex to Cannes Lions - and have created talked-about experiences at many of the world's most buzzworthy events, from Art Basel to Coachella.

Maria Laura Nicotero was appointed President of Momentum Brazil in 2015, becoming the only female lead of a major agency in Brazil. She previously worked for fifteen years at Meio & Mensagem, the leading South American advertising and marketing trade publication. At M&M she served as the Executive Director of the events unit, which also included running the Premio Cabore awards, digital conference ProXXima and the Effie Awards for Brazil, and launching the regional Wave Festival for Latin America, and the Ad Age’s Women to Watch Brazil, in partnership with Ad Age. Today she participates as a Board Member at SXSW, Women to Watch, Brazilian Agency Association, McCann WW Brazil, and McCann Women LatAm.

In her 20+ year career at Momentum Spain, Begona has formed long lasting relationships with our valued clients and within our global agency, led teams to award winning work and celebrated multiple Agency of the Year Awards.

Hiroshi Samizo was promoted to the position of President & CEO of Momentum Japan in 2013 after previously serving simultaneously as President of Aoyama Creative Studios (now Craft Worldwide) and EVP of Momentum Japan from 2011–2013. Prior to that, he served as a member of the Momentum Japan Board of Directors from 2008–2011 after joining Momentum in 2000, moving over from McCann where he began his career.

Since 2016, Momentum Egypt has been one of the fastest growing offices in our global agency. Lina and her team continue to bring their best in class thinking and creativity to clients spanning categories and markets, including the Mashreq zone and Yemen.

David heads up the Experience Design practice in North America, and is driven to explore moments of engagement, or touch-points, between people and brands, and the ideas, emotions, and memories that these moments create. Over the last 25 years, he has controlled countless high-profile and extremely successful brand experience projects for companies such as Verizon, American Express, Coca Cola, Porsche, Bentley and Facebook.

As EMEA Growth Officer, Luke is responsible for growth across the EMEA offices and markets. Luke was previously President of Momentum UK and lead the agency's efforts for clients such as American Express, Microsoft and SAP. Under Luke's guidance, Momentum UK has won over one hundred awards, including The Drum's Marketing Agency of the Year 2020. His team also led the experiential production of the Cannes Lions-winning Xbox Survival Billboard.

Matt Lewis is President of Europe at Momentum Worldwide and has helped lead the company to become the most awarded Experiential agency. His primary career focus has been to elevate the strategic rigor and creative focus in Experiential, Sponsorship and Shopper mediums by investing in the industry's best tools and talent. This approach has led to the addition of many clients to the agency roster including Nike North America and Coca-Cola Canada.

Jason Alan Snyder is an inventor, technologist, and futurist. As Global Chief Technology Officer of Momentum Worldwide, he brings over 25 years of experience leading technology, innovation, and transformation in advertising and marketing. In his role, he oversees enterprise, development, and client service technologies. Through collaboration with creative, strategy, business leadership, and production talents, he offers insights into emerging technologies that amplify experience and engagement.

Selina is the Global Sustainability Lead at Momentum Worldwide, responsible for the development and implementation of our flagship sustainability strategy: Make it Matter. Selina was recently recognized as ‘Sustainability, Environment & Climate Business Leader of the Year’ by the Anthem Awards. Selina's epiphany moment came while working on the London 2012 Opening and Closing Ceremonies, considered the most sustainable Games to-date. She has since applied that passion to the Rio Olympics 2016, England's 2018 World Cup Bid, COP23, the Birmingham Commonwealth Games and Paris 2024.

Anna Dalziel is responsible for the planning, development and implementation of marketing strategies, marketing communications, awards strategy and public relations activities, both internally and externally. During her tenure, Anna launched ‘Balance’, a programme of well-being, community and diversity initiatives within Momentum UK to further champion inclusion in the industry. Under Anna's leadership, Momentum was recognized for their first DE&I accolades at both The Drum and Anthem Awards and more recently named Campaign US Experiential Agency of the Year.

Sampson is the EVP of Partnerships & Director of Diversity and Strategic Development, providing counsel for clients like UPS, Verizon, Subway, Walmart and Chevron, across every stage of the sponsorship life cycle, including strategy, negotiation, thought leadership and portfolio optimization, leading to award-winning. A 15-year veteran of the sports, entertainment and media industries, Sampson has a wealth of experience during his career working with prominent properties like the NFL, NBA, NHL, MLB, MLS, the US Soccer Federation and CONCACAF, among many others.

Sampson also drives our DE&I strategy and delivers best practice solutions into our work. He advocates for DE&I his daily life and throughout the industry, recently speaking to the Black Sport Business Academy which serves to provide students at US Historically Black Colleges and Universities a pathway to the world of sports and entertainment. He is also involved with the Sports and Entertainment Equity Network, a DE&I-driven non-profit organization dedicated to hosting memorable events and creating opportunities for Black & Brown professionals in the industry.

Prior to Momentum, Sampson served as the Managing Director of Phoenix Capital Ventures, Vice President and Head of Sports Leagues and Agencies at Nielsen, and EVP and Chief Revenue Officer Atlanta Hawks and Philips Arena. Sampson also served as an Adjunct Professor of Sport Law at Georgia State University.

Natalie was appointed Senior Vice President, Director Talent Attraction and DEIBA in 2022, having previously held the position of Vice President, Talent Acquisition from 2018 to 2022. Prior to that she was the Director, Talent Acquisition at fellow IPG agency PMK*BNC from 2016 to 2018. Natalie brings a wealth of experience to Momentum Worldwide. She has extensive experience in Executive Recruiting, working closely with the C-suite to build stakeholder relationships, define the recruitment strategy and align recruitment to the needs of the business. She also has experience building high performing teams. She is a diversity champion and has built the Diversity Recruitment strategy and talent pipelines that have led to a substantial increase in diversity efforts at Momentum. Natalie was recently accepted into UCLA School of Law where she plans to pursue a Master of Legal Studies with an emphasis in Human Resources and Employment Law.