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What We Do

Experiential

We believe in a simple truth that it’s not what brands say, it’s what they do that matters.

We believe in a simple truth that it’s not what brands say, it’s what they do that matters. Today more than ever, it’s the experiences that brands create that deliver the most compelling connections between products and consumers.

Since 1986, Momentum has continually led the industry in bringing a brand’s purpose and benefits to life in environments where consumers are most likely to engage with a brand’s message.

Sponsorship

Managing over $4B in sponsorship spend across Sports and Entertainment properties, Momentum is the preeminent partner for brands seeking to leverage fan interests and passions to meaningfully connect with consumers.

Managing over $4B in sponsorship spend across Sports and Entertainment properties, Momentum is the preeminent partner for brands seeking to leverage fan interests and passions to meaningfully connect with consumers.

Whether it be traditional sports, esports and gaming, or music and festivals, Momentum’s breadth of expertise is all-encompassing: Consulting, Negotiating, Data & Analytics, Activation Planning, and Production.

Virtual

In 2019 B.C. (Before Covid), a brandʼs use of “digital” was more likely to be seen as an enhancement to a physical event than a standing element of a broader marketing mix. All this changed in 2020, with brandsʼ having no choice but to pivot from dalliance to reliance on the strategies available in the digital world.

In 2019 B.C. (Before Covid), a brandʼs use of “digital” was more likely to be seen as an enhancement to a physical event than a standing element of a broader marketing mix. All this changed in 2020, with brandsʼ having no choice but to pivot from dalliance to reliance on the strategies available in the digital world. Our work with some of the worldʼs most famous technology brands has always has us at the forefront of digital, but the pandemic has been an accelerant for all of us. As a result, in July of 2020 we launched Momentum VXi, a Virtual Experience

practice built on the belief that a digital event should be a virtual experience that becomes a vital component in the ongoing relationship brands have with its customers. Unique to Momentum VXi is its integration with our business intelligence platform, Momentum Bi™, ensuring. Ensuring that the virtual experiences we build are supremely targeted, highly curated, and optimized for efficiency and investment. Virtual experiences are now, more then ever, a critical element of what we refer to as the Total Brand Experience.

Creating experiences that showcase B2B products or services requires a unique approach.

Creating experiences that showcase B2B products or services requires a unique approach. Rather than delivering something new and fun to consumers, B2B experiences face the challenge of convincing BDMs that a companyʼs products or services will enable their business to run better. This requires a business-specific strategy to strengthen existing customer-client relationships and turn potential customers into buyers.

Our award-winning B2B experiences are the creative manifestation of a companyʼs product or service. This may include presence at conventions and trade conferences, virtual experiences and live technology showcases that place a brand atop its industry.

Shopper

The shopper environment is continually evolving, through consumers shifting behaviors to retailers increasing reliance on data and analytics. Agility is critical.

The shopper environment is continually evolving, through consumers shifting behaviors to retailers increasing reliance on data and analytics. Agility is critical. It’s through a deep understanding of both consumer and retailer realities that we

combine creative, insight and precision shopper media to deliver retail and digital experiences that drive sustainable growth for retailers while motivating shoppers throughout their shopper journey.

Business Intelligence

Proving the Value of Experience through a new industry leading performance measurement system.

Proving the Value of Experience through a new industry leading performance measurement system. With industry-standard measurement tools built for traditional media, what was available for Experiential was inadequate…so we built our own. Recognizing the vast amount of data available to brands today, we partnered with IBM Watson to launch a proprietary set of tools to integrate multiple sources into one unique environment to measure the value of Experiences. MomentumBi was the outcome of that partnership and remains the only machine learning platform in the industry that can manage and measure consumer experiences.

Momentumʼs WE KNOW series is an enduring global research study into consumer opinions and category trends that impact brands ability to connect with consumers. Our WE KNOW surveys continue to unearth unique insights that inform our approach to brand messaging in Music, Sports, Shopper, B2B, Esports and more. You can find a sampling of WE KNOW here.

How We Do It

Momentum is an agency of doers.

We make the industry’s most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans.

We do it by bringing people closer to what they love, in original and unexpected ways.

Whether it’s a physical activation, a virtual experience, or a piece of unique branded content, it’s all part of what we call the Total Brand Experience — ideas that solve business challenges, through best-in-class Consulting, Strategy, Analytics, Experience Design and Production.

Let us show you what we do.

Who We Do It With