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LITTLE BLACK BOOK: Resist The Robots
February 15, 2023
“As brands gravitate toward ChatGPT and AI to drive brand engagement, I warn to do so with great caution and…
THE DRUM: Retro Repeats Revisited: Get Ready For The 90s nostalgia Trend
February 15, 2023
“With 73% of consumers stating they enjoy things that remind them of their past, we expect to see more retro…
SPORTS BUSINESS JOURNAL: Does Growing The Pool Of Investors Pose A Risk For Brand Sponsorship Alignment?
February 15, 2023
“Fans and communities who’ve been created over decades need to know that their teams’ values won’t be eroded by any…
LITTLE BLACK BOOK: Why Chevrolet Is Celebrating Good Deeds Done across Canada
February 15, 2023
“We opened the program up to celebrate all good deeds equally.” Hear from SVP ECD Canada, Patrice Pollack and Chevrolet…
ADCLUBNY: Predictions: Brands Tackling The Big Game
February 3, 2023
While some brands expressed hesitancy about activating fully at the Super Bowl last year, this year we are seeing a…
LITTLE BLACK BOOK: Momentum Worldwide Appoints Sampson Yimer To Lead DE&I Across North America
February 3, 2023
Proud to announce that Sampson Yimer has been appointed as Director of Diversity and Strategic Development at Momentum Worldwide. Donnalyn…
LITTLE BLACK BOOK: Chevrolet Launches ‘Good Deeds Cup’ To Motivate Young People To Do Good
January 18, 2023
Our Canada team is bringing back The Chevrolet Good Deeds Cup for the 7th year running, for the most exciting…
LITTLE BOOK OF TRENDS 2023
January 13, 2023
Last year we published our 2022 trends after taking a pause in 2021 to gather ourselves, along with the rest…
LITTLE BLACK BOOK: Producing Tomorrow’s Producers: Fran Elliott on Understanding the ‘Why’ as Well as the ‘What’
January 9, 2023
"Understanding the ‘why’ as well as the ‘what’ takes a producer from good to great." Fran Elliott, UK Executive Director,…
THE DRUM: We Ask Marketers: How Much Leave Should An Agency Offer Its Workers?
January 3, 2023
Brian Lewis, SVP Group Director of People Operations, NA talks about our Time Well Taken policy at Momentum Worldwide, explaining…
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