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Tech Tuesday: David Chamberlain Shares Why AI Needs a Reality Check
May 12, 2026
Written by David Chamberlain, Chief Experience Design Officer, NA & Global Sustainability Lead AI is a high-speed playground for inspiration,…
Momentum XC Thursday Thoughts: Mother’s Day Edition
May 7, 2026
Written by Laura Bianchi, VP, Director of Strategy, Experiential Commerce, NA Why her? Why not them? We’ve all been there.…
ADWEEK: The 2026 Creative 100
May 5, 2026
James Robinson, Global Chief Creative Officer and David Chamberlain Chief Experience Design Officer, NA, have been included in ADWEEK's Creative 100.…
The Drum: What now for phygital, with Meta’s metaverse’s days numbered?
April 30, 2026
The metaverse may be losing momentum, but the phygital opportunity is just getting started. Elena Klau, Global Chief Strategy &…
Little Black Book: Earth Day Special Feature
April 30, 2026
Could the EU’s New Regulations Signal the Death of the "Eco-Aesthetic"? Following a new wave of EU regulations, David Chamberlain,…
Little Black Book: Logic Meets Magic
April 20, 2026
What happens when logic meets magic? Chelsea Mills, Managing Partner, UK, and Francesca Elliott, Executive Director, Brand Experience, UK, reveal how our…
PR Week: The NFL Draft’s enduring cultural pull for fans and brands
April 17, 2026
The NFL Draft has become one of sports’ surest cultural moments. In a recent interview with PR Week, Parisa Howard,…
Momentum Impact Report
April 16, 2026
We don’t make performative ideas about sustainability for award shows. We make real change. Experiential can produce a lot of…
Momentum XC Thursday Thoughts: Coachella Edition
April 9, 2026
Written by Fiona Sha, Senior Strategist, New York, at Momentum (I was not able to get tickets to Coachella this…
Retail Gazette: Primark debuts fake premium fashion brand for immersive social experiment
April 7, 2026
The UK team at Momentum recently partnered with Primark to put perceptions to the test with the “Kim Parr” immersive social…
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