ADVERTISING WEEK: Coke Spiced: An Immersive Taste Experience

James Robinson, Chief Creative Officer, NA​ and Jason Alan Snyder, Global CTO at Momentum Worldwide highlight key insights into our recent Coke Spiced launch in New York, explaining how it was a “showcase for the extraordinary potential of AI to reshape experiential marketing.”

Read more in Advertising Week here.

(Source: Advertising Week)