SPORTS BUSINESS JOURNAL: Does Growing The Pool Of Investors Pose A Risk For Brand Sponsorship Alignment?

“Fans and communities who’ve been created over decades need to know that their teams’ values won’t be eroded by any new investments or partnerships.”

Sampson Yimer, SVP, Sponsorship Consulting, NA explores whether the growing pool of investors poses a risk for brand sponsorship alignment.

Read what he has to say in Sports Business Journal here.

(Source: Sports Business Journal)