Our Momentum UK team are thrilled to welcome Alex Hoban, an award-winning creative director, writer and cultural experience creator as their first UK Creative Innovation Director.
Alex will report into Momentum’s UK ECD, Kev Exley, collaborating closely with the creative leadership team, along with UK Director of Creative Technology & Innovation, Tai Smith.
The appointment comes as demand for hybrid experiences has increased across all sectors. Hoban is charged with further expanding Momentum’s reputation for ‘tapping cultural trends to create innovative and immersive experiences’ across the agency’s accounts, which includes Microsoft, American Express and Samsung.
Kev Exley, UK Executive Creative Director at Momentum Worldwide comments: “With brands discovering a new sense of bravery again, it’s an amazing time to be creating experiences—and Alex’s instinctive knowledge of the cultural landscape, paired with an unstoppable passion, makes him the perfect choice for the role.”
Alex Hoban adds: “Momentum Worldwide does fantastic work, so it’s great to join the team at such a pivotal time. We are seeing culture and innovation coming together like never before, and I can’t wait to be a part of what lies ahead.”
Alex’s appointment is featured in this article published by Campaign.
(Source: Campaign)