Lisa Gramling, SVP Research Innovation and Intelligence NA at Momentum Worldwide shines a light on the importance of technology, creativity and personalization in pop-up activations in this article published by The Drum.
“We are going to see more personalized interactions at pop-ups that will allow consumers to immerse themselves in the brand and take part in an envy-inducing experience all while feeling safe.”
Read more here.
(Source: The Drum)