CAMPAIGN: The Invisible Force Powering The Sports Landscape

In this insightful piece published by Campaign, Sampson Yimer, SVP, Sponsorship Consulting NA, at Momentum Worldwide draws on our #WEKNOWSportsFans research, discussing that “in the absence of fans, the pandemic proved that there is a place for virtual experiences in the ecosystem as well, even in the return to live.”

Sampson gives a shout out to our clients American Express and Verizon for paving the way in providing a safe, contactless environment for sports fans with their frictionless shopping experiences.

Read more here.

(Source: Campaign)