CAMPAIGN: Olympics Goes Virtual In Bid To Capture Esports Audience

Sampson Yimer, Vice President, Sponsorship Consulting NA, shares “If the pandemic has taught the industry anything, it is the need to reach current and prospective fans where they are, on any platform, and within any medium.”

Read more from Sampson and The Olympic Virtual Series, which takes place from 13 May to 23 June, here.

Source: Campaign