THE GROCER: How Sports Sponsorship Is Upping Its Game For A Post-COVID World

Sampson Yimer, Vice President, Sponsorship Consulting NA, at Momentum Worldwide shares with The Grocer that “75% of UK sports fans believe measures like mask requirements, hand sanitising stations, employee face shields, and others should be part of the new protocols in the return.”  

Read more here.

Source: The Grocer