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sports fans
How The Miami Grand Prix Proves Motorsports Fandom Is A Huge Opportunity For Brands
May 7, 2025
Parisa Howard, SVP, Group Director, Business Leadership, NA at Momentum Worldwide takes insights from our recent Fandom Study to explore…
The secret to winning over fans in 2025
April 3, 2025
In a world that often feels increasingly disconnected, one force continues to bring people together across borders, generations, and industries:…
LITTLE BLACK BOOK: Momentum Worldwide Experience Makes Every Canadian Hockey Fan Feel Like a Winner
February 9, 2024
Our Canada team is immersing hockey enthusiasts in the nostalgic pastime-turned-passion at the NHL All-Star Fan Fair in Toronto with OLG.…
LITTLE BLACK BOOK: What Do Ad Experts Expect from Super Bowl 58?
February 9, 2024
Super Bowl is a veritable battle of the brands, and Parisa Howard, VP, Group Director, NA shares how she’s hoping…
LITTLE BLACK BOOK: Will Super Bowl 2024 Mark A Continued Renaissance For Comedic Advertising?
February 9, 2024
The Super Bowl has forever been an occasion for brands to flex their humorous sides, but are the winds evermore shifting? Joe…
EVENT MARKETER: How Coca-Cola Brought ‘Real Magic’ To Fans Along The FIFA World Cup Trophy Tour
November 23, 2022
The FIFA World Cup Trophy Tour by Coca-Cola landed in Dallas & NY, and our US team showed up to…
THE DRUM: What Can Advertisers Learn From The Legendary Wimbledon x Robinsons Partnership?
July 21, 2022
The Drum asked six leaders from The Drum Network about the partnerships that inspire them, and how marketers can create…
PARISA HOWARD: NFL Schedule Release – The Next Big Sponsor Tentpole Event Opportunity
May 5, 2022
Parisa Howard, VP Director Business Leadership, NY at Momentum Worldwide "With creative NFL opponent announcements ranging from cat gifs to…