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Research
Global Fandom Study: It’s “fandemonium” as soccer takes over North America
July 24, 2025
Soccer fandom in North America is booming and we’ve never seen a better moment for brands to connect! The first-ever…
The Drum: GLP-1 Drugs Are Proving Immune To Prescription Skepticism
April 30, 2025
From butter over statins to cortisol hacks — we’re in the era of DIY wellness. Carly Johnson, SVP, Group Director…
The secret to winning over fans in 2025
April 3, 2025
In a world that often feels increasingly disconnected, one force continues to bring people together across borders, generations, and industries:…
B2H Bitesize: 3 Ways To Go Beyond The Booth At Field Events
January 30, 2025
B2H and Field Events: We’re Leaving Untapped ROI In The Field. Smaller, local business activations have long been essential to…
Momentum Worldwide’s Little Book Of Trends 2025
January 10, 2025
Discover the Trends Redefining 2025 Marketing 2024 revealed a fascinating shift in consumer behavior—moving beyond the “reset” mindset to focus…
The Drum: As We Enter The Era Of Microtrends, How Are Marketers Keeping Up?
January 9, 2025
Tim Walsh, Head of Strategy, UK at Momentum Worldwide explains how this year saw “the shift from sponsorship to partnership,…
The Drum: Ad execs on Black Friday in 2024
November 21, 2024
Black Friday: is its star waning, or is it evolving? Amanda Atoyebi, Director of Strategy, NA, explains how “a strategic…
We Know Experiences: Why Brands Should Prioritize Mental Wellness
October 14, 2024
Brands Must Prioritize Mental Wellness in Marketing Strategies as Consumer Expectations Shift Listen to the research (7min 24sec). Momentum Worldwide’s We…
B2H Bitesize: Breakouts Need A Boost
October 9, 2024
Welcome to Momentum Worldwide’s B2H Bitesize, where we explore whether or not business experiences are working for attendees and how…
We Know Experiences: Making Events Accessible To All
September 11, 2024
Discover our latest proprietary We Know Experiences research paper, which takes a deeper look into the barriers that disabled people…
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