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Research
Momentum XC Thursday Thoughts: The BrewDog Lesson
March 5, 2026
The BrewDog Lesson: How to Build Brand Equity That Survives the Shelf Alessandro Camaioni and James Cahill weigh in on…
Global Fandom Study: Understanding the attitudes and opinions of women’s sports
February 4, 2026
For years, women’s sports has been positioned as “one to watch.” But the numbers say something else entirely. In fact,…
The Drum: Is your omnichannel strategy missing the point?
January 30, 2026
Carly Johnson, SVP, Group Director of Strategy, Experiential Commerce at Momentum Worldwide, explains to The Drum why brands must adapt…
Global Fandom Study: It’s “fandemonium” as soccer takes over North America
July 24, 2025
Soccer fandom in North America is booming and we’ve never seen a better moment for brands to connect! The first-ever…
The Drum: GLP-1 Drugs Are Proving Immune To Prescription Skepticism
April 30, 2025
From butter over statins to cortisol hacks — we’re in the era of DIY wellness. Carly Johnson, SVP, Group Director…
The secret to winning over fans in 2025
April 3, 2025
In a world that often feels increasingly disconnected, one force continues to bring people together across borders, generations, and industries:…
B2H Bitesize: 3 Ways To Go Beyond The Booth At Field Events
January 30, 2025
B2H and Field Events: We’re Leaving Untapped ROI In The Field. Smaller, local business activations have long been essential to…
Momentum Worldwide’s Little Book Of Trends 2025
January 10, 2025
Discover the Trends Redefining 2025 Marketing 2024 revealed a fascinating shift in consumer behavior—moving beyond the “reset” mindset to focus…
The Drum: As We Enter The Era Of Microtrends, How Are Marketers Keeping Up?
January 9, 2025
Tim Walsh, Head of Strategy, UK at Momentum Worldwide explains how this year saw “the shift from sponsorship to partnership,…
The Drum: Ad execs on Black Friday in 2024
November 21, 2024
Black Friday: is its star waning, or is it evolving? Amanda Atoyebi, Director of Strategy, NA, explains how “a strategic…
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