For years, women’s sports has been positioned as “one to watch.” But the numbers say something else entirely.
In fact, global women’s sports revenue is projected to grow by up to 240% in the next four years.
That’s not steady progress, that’s category-defining growth.
Women’s sports isn’t a side story anymore, it’s becoming one of the most dynamic opportunities in sport and culture today. And fandom is evolving just as fast.
Fill in the form below to download the latest piece in our ‘Global Fandom Study’ series.
Listen to research (14 mins & 6 secs).