Verizon wanted to show how 5G will change football, but no fans had 5G phones.
We shot an all-star football game at Hard Rock Stadium.
Then we built a dome.
And we developed an AR app that simulated how 5G will change football.
AR wayfinding.
AR stats.
Multi-camera viewing.
Volumetric Replay.
All to let fans and NFL Pros get hands-on with how 5G will change the game.
Results
2.1 Billion
Media Impressions
145,000
Engagements
7.97 Million
ESPN Views
Silver Ex Award
“The most successful Super Bowl activation in Verizon history”
— Diego Scotti, CMO – Verizon