Fans spend hundreds on their favorite players’ jerseys.
Which is why it sucks when they get traded.
So we invented basketball jersey insurance.
Fans buy a player’s jersey with American Express, and when that player inevitably gets traded, they can exchange it for a new jersey. For free.
The program turned betrayed NBA fans into lifelong American Express customers.
Earned Media Impressions
Total Media Impressions
“Please Accept these two Bronze Lions.”
– Cannes Lions