Fans spend hundreds on their favorite players’ jerseys.
Which is why it sucks when they get traded.
So we invented basketball jersey insurance.
Fans buy a player’s jersey with American Express, and when that player inevitably gets traded, they can exchange it for a new jersey. For free.
The program turned betrayed NBA fans into lifelong American Express customers.
Results
25 Million
Earned Media Impressions
270 Million
Total Media Impressions
“Please Accept these two Bronze Lions.”
– Cannes Lions
