Forget the year-end wrap of what was hot and what was not—instead, we’re serving you tomorrow’s trends today. Download Momentum’s Little Book of Trends here…
Chris Weil, Chairman & CEO Momentum Worldwide, joins Brian Sullivan at CNBC, to talk the good, the bad, and the ugly from this year’s Super Bowl ads!
Global Chief Technology Officer Jason Alan Snyder talks with Adweek about how voice assistants change the calculus of modern parenting.
Momentum UK’s ECD, Mike Kettles shares some thoughts on trends in event technology with Campaign
Momentum NA President Donnalyn Smith writes in Adweek that "While many agencies and clients are working together to attract diverse talent, we still have plenty of room for improvement. Our industry struggles to attract, and then retain, the very talent we acknowledge is so critical to our success—like working moms."
The market for non-alcoholic drinks has indeed been long ignored (“Only the beer gets drunk”, February 17th). Yet the trend towards sobriety continues. A poll from YouGov showed that 3.1m Britons attempted Dry January this year and 72% of those who took part are likely to maintain lower levels of drinking six months after. Demographically, 16-24 year olds drink less than any other age group.
Chief Technology Officer Jason Alan Snyder points to the quality of the customer experience as brands seek more opportunities to bring services into people's homes.
The theme for this year’s International Women’s Day is clear: Do. Actually do something about equality: implement flex-work so women aren't penalized for having children, change agency structure so more are offered the same opportunities as men, fire those who don’t believe in this. Hashtags and token speeches were for 2017—now is the time for action.
Momentum NA Chief Marketing Officer Richard Black has some advice for brands and agencies looking to utilize technology in their next piece of work.
Esports lead Glenn Minerley writes that improving the fan experience is something brands can do right now at live Esports competitions and has suggestions on how brands can do so.