Strategist Matt O'Toole (Momentum Chicago) writes about the challenges for retailers in categories that consumers find confusing or challenging, and has solutions for brands and retailers to create positive customer experiences.
Momentum UK President Luke D'Arcy writes in The Drum about how brands need to know what their customers want and provide better experiences.
Momentum UK's director of experiential and live events Fran Elliott talks about pop-up shops and asks if they are overused, misused or losing their power.
One in seven breakfasts are now eaten on the hoof, as consumers squeeze ever more into their days, according to Kantar Worldpanel...But what about health-conscious consumers who would rather eat whole foods such as fruit, nuts and grains? Is there a way of combining the best of breakfast at home with the convenience of being able to grab it on the go? We asked brand experience agency Momentum Worldwide this question. Here’s what they came up with…
Shopper marketing expert Monica Schultz (Momentum Atlanta) writes: "As urbanization grows, we become more disconnected from nature—which has been shown to negatively affect our physical, emotional and social wellbeing. This distance from nature pervades in places where we live, work, play, and even where we shop."
Momentum St. Louis' Jennifer Olliges (VP, Director of Business Leadership) presented at the Path to Purchase Institute's Shopper Marketing Summit with Constellation Brands' Tracie Frisbie as they shared how they reached out to adult beverage shoppers and made Walgreens a go-to location for wine buyers.
The buzz around virtual reality seems to be growing every day. Near weekly headlines from tech summits, futurists and business press alike alert us to the fact that VR is here to stay, and evolving at an amazing rate. Belief in VR led Mark Zuckerberg to purchase the top VR company for $2 billion – so how much should it be on your radar now?
Associate Creative Director Murphy O'Brien looks at how the "With the growth of ecommerce—first web and then mobile—consumers have made it clear that they enjoy shopping with all the comforts of home. ...Now companies are looking to provide even more convenient ways to do so, hoping to strengthen their hold and even carve out a physical presence on your home turf."
Associate creative director Murphy O'Brien looks at the rise of virtual mirrors in the retail world and writes: "Virtual mirrors represent a tremendous opportunity for retailers, from harnessing treasure troves of shopper data, to reducing in-store inventory, to recommending and showing incremental purchases--all adding more 'cha-ching' to basket ring."
Chief Technology Officer, NA Jason Alan Snyder writes on The Drum about artificial intelligence and how "Understanding a consumer’s intent and in-the-moment thoughts lets brands and advertisers deliver recommendations that convert potential customers more efficiently."