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Category:
Thought Leadership
FINANCIAL TIMES: NFTs Double Down On The Weirdness With ‘Phygital’ Trend
July 14, 2022
Experiences are a bigger part of ourselves than material goods. We can be passionate about our material possessions. We can…
THE DRUM: What Is Advertising’s Role In The Culture Wars?
June 23, 2022
"Advertising fuels culture, and culture fuels advertising. If we accept that as an industry, then we need to continue pushing…
TUESDAY TALK: The Impact Of The Pandemic On Gen Z’s Mental Health
June 7, 2022
Last month marked Mental Health Awareness Month in the US, a time to raise awareness around mental health issues. In…
THE DRUM: Is Pledging Enough?
May 24, 2022
Is pledging to do better enough? Luke D’Arcy, EMEA Growth Officer at Momentum Worldwide shares with The Drum that ‘If…
TUESDAY TALK: Consumer Attitudes Toward Sustainability
May 10, 2022
In our latest Tuesday Talk, we uncover changing consumer attitudes toward sustainability. From over tourism to the influence of the…
THE DRUM: If We’re Hitting Peak Streaming, What’s The Opportunity For Advertisers?
April 27, 2022
As we see streaming wars heat up and post-pandemic audience correction, what is the true opportunity for brands and marketers?…
EARTH DAY: Q&A With Abigail St Pierre, Director Of Experiential Production, Canada
April 22, 2022
Abigail St Pierre, Director of Experiential Production, Momentum Worldwide, Canada office. Tell us a little bit about you, your role…
LITTLE BLACK BOOK: Sustainable Production: Aqsa Horne-Khan’s Guide To Green Events
April 14, 2022
"I love that Momentum’s motto is “It’s what brands DO that matters” because it focuses on taking action... I want…
EVENT INDUSTRY NEWS: How Has The Game Changed For Immersive Sporting Events?
April 13, 2022
"Pre Covid, immersive experiences at sporting events mainly focused on what people could see – big screens, crowds and players…
CAMPAIGN: Experience Landscape Shifts In Line With Consumer Mindsets
April 6, 2022
"The landscape has massively shifted in the past two years in line with consumer mindsets. The adoption of technology is…
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