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Category:
Thought Leadership
AD CLUB NY: Reflecting on 2023
December 18, 2023
Donnalyn Smith, Global CEO at Momentum Worldwide reflects on the past year with The Advertising Club of New York and…
WE KNOW Metaverse Music Fans
April 12, 2023
In the lead up to Coachella, Momentum Worldwide have released their latest WE KNOW Metaverse research, that takes a deep…
THE DRUM: Now That Marketers Are Finally Sold On AI, Can IBM Watson Reclaim Its Crown?
March 29, 2023
Did you know? One of the earliest pioneers in the AI space was IBM, whose Watson tool was (and is…
LITTLE BOOK OF TRENDS 2023
January 13, 2023
Last year we published our 2022 trends after taking a pause in 2021 to gather ourselves, along with the rest…
THE DRUM: We Ask Marketers: How Much Leave Should An Agency Offer Its Workers?
January 3, 2023
Brian Lewis, SVP Group Director of People Operations, NA talks about our Time Well Taken policy at Momentum Worldwide, explaining…
THE MOMENT: The Trends Set To Shape 2023
December 16, 2022
In case you missed Momentum Worldwide’s The Moment event, a replay of the session is available here for you to view…
THE DRUM: A Toss-Up Between Cynicism And Nostalgia: What Makes A Memorable Christmas Ad?
November 15, 2022
Simeon Jarrett, UK Copywriter at Momentum Worldwide shares why Don't Panic's latest Christmas ad for Shelter creates a memorable and…
AD AGE: Phygital Marketing In The Metaverse
November 1, 2022
The term phygital, coined by Momentum Worldwide, has become more relevant as the marketing industry navigates the rise of new…
AD CLUB NY: Back To School Season With Inflation With Momentum Worldwide’s Commerce Lead
August 15, 2022
"Back-to-school shopping should NOT feel like a daunting, stressful chore; it should be an emotional and fun experience for parents…
TUESDAY TALK: Unveiling The Latest Brand & Consumer Expectations
August 9, 2022
In the latest #TuesdayTalk, we unveil the latest brand & consumer expectations, from the importance of brand values to the…
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