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Brand Experiences
LITTLE BLACK BOOK: How Brands Are Partnering With Creators For The Super Bowl
February 9, 2024
Sampson Yimer, SVP Sponsorship, NA, shares his thoughts on how creators can help take the conversation way beyond TV at…
SPORTS BUSINESS JOURNAL: Verizon Leans On Streamers, Content At Super Bowl Parties
February 9, 2024
Verizon will use its activation rights at Super Bowl LVIII to promote its content partnerships, turning over one night each…
THE DRUM: ‘Time For Demographic Barriers To Get Smashed To Pieces’
February 9, 2024
“With 2024 still in its infancy, there’s so much more time to watch the Alpha influence rise.” Lisa Gramling, SVP,…
LITTLE BLACK BOOK: Momentum Worldwide Experience Makes Every Canadian Hockey Fan Feel Like a Winner
February 9, 2024
Our Canada team is immersing hockey enthusiasts in the nostalgic pastime-turned-passion at the NHL All-Star Fan Fair in Toronto with OLG.…
FAST COMPANY: How Quantum Computing Technology Solves Real-World Business Challenges
February 9, 2024
Jason Alan Snyder, Global CTO explains how Quantum Computing “marks significant progress toward more sophisticated, efficient, and eco-friendly operational models” in…
LITTLE BLACK BOOK: What Do Ad Experts Expect from Super Bowl 58?
February 9, 2024
Super Bowl is a veritable battle of the brands, and Parisa Howard, VP, Group Director, NA shares how she’s hoping…
LITTLE BLACK BOOK: Will Super Bowl 2024 Mark A Continued Renaissance For Comedic Advertising?
February 9, 2024
The Super Bowl has forever been an occasion for brands to flex their humorous sides, but are the winds evermore shifting? Joe…
CES 2024: Help! I Can’t Keep Up With Growing Shopper Expectations
January 23, 2024
Our SVP Managing Director and Commerce Lead, Jennifer Olliges, took to the stage at IPG’s Commerce's Panel "Help! I Can’t Keep Up…
LITTLE BLACK BOOK: Why Mentoring Matters
January 16, 2024
Ahead of International Mentoring Day 2024, Brian Lewis, SVP, Group Director of People Operations, NA shares how our…
ADWEEK: Experiential Enters Its Renaissance Era As Brands Take Bigger Swings
December 21, 2023
James Robinson, CCO, NA at Momentum Worldwide shares his point of voice on the evolution of digital marketing with Adweek,…
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