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Brand Experiences
CAMPAIGN: Experience Landscape Shifts In Line With Consumer Mindsets
April 6, 2022
"The landscape has massively shifted in the past two years in line with consumer mindsets. The adoption of technology is…
THE DRUM: Digital Transformation Festival 2022
April 6, 2022
Global Chief Technology Officer, Jason Alan Snyder joined The Drum's Digital Transformation Festival 2022 to discuss the practicalities and implications…
STRATEGY: A Reality Check On The Metaverse
April 6, 2022
Are we on the brink of a social media-level paradigm shift, or do expectations need to be brought back into…
THE MOMENT: Are You Metaverse Ready?
April 6, 2022
In The Moment 'Are You Metaverse Ready?' sessions we looked at what the future of the metaverse means for the sponsorship…
TUESDAY TALK: Top Global Sports Trends
April 5, 2022
In the latest #TuesdayTalk, we look into some of the top global sports trends, including the fantasy sports market and…
THE DRUM: Nurturing Diverse Talent In A Post-George Floyd World
March 30, 2022
"Equity and access are essential in creating a business environment where everyone feels safe and valued." Natalie Traynham, SVP and…
THE DRUM: Oscars 2022: What We Can Learn From Movie Marketing?
March 29, 2022
What can we learn from movie marketing? Trak Ellis-Hill, UK Head of Content at Momentum Worldwide thinks it’s the…
WOMEN’S HISTORY MONTH: How I Got In The Game
March 23, 2022
Parisa Howard, VP Director Business Leadership, NY shares her experience in sports sponsorship as we mark Women's History Month... "I…
LITTLE BLACK BOOK: Meet The Technologists: Steve Sanderson
March 21, 2022
We're thrilled to welcome Steve Sanderson, SVP, Global Director of Integrated Creative and Production Technology! In this piece published by…
THE DRUM: 4 Brands Nailing The Blend Of Physical And Digital Retail Experience
March 21, 2022
"Playfulness, escapism, serendipity and immersiveness are just some of the areas brands and retailers can deliver on in their physical…
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