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Adweek: 5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond
January 9, 2025
Global CTO at Momentum Worldwide, Jason Alan Snyder, shares his Top AI Trends to Watch in 2025 in this piece…
Event Marketer: Best of Festive Season: Barbie’s StreamHouse, Coke’s Holiday Train, Dior’s Perfumery and More
January 9, 2025
Hop aboard The Holiday Express with The Coca-Cola Company. Our US team brought the holidays to life with the magical…
Campaign: Tom Buontempo Is The Latest In ‘Boomerang’ Talent To Return To IPG’s Momentum Worldwide
January 9, 2025
Pleased to welcome back Tom Buontempo as EVP, Group Director, Business Leadership at Momentum Worldwide to lead our Verizon business.…
The Drum: As We Enter The Era Of Microtrends, How Are Marketers Keeping Up?
January 9, 2025
Tim Walsh, Head of Strategy, UK at Momentum Worldwide explains how this year saw “the shift from sponsorship to partnership,…
Campaign: Verizon And Mattel Invite Fans To ‘Live Like Barbie’ With StreamHouse Holiday Experience
January 9, 2025
Our US team brought Barbie’s DreamHouse into the digital age with Verizon. Guests could explore the Barbie StreamHouse through a mobile…
Little Black Book: Purina and Momentum Celebrated for Innovation and Creative Excellence with 7 Clio Sports Awards
December 12, 2024
Our US team at Momentum Worldwide demonstrated their leadership in Experiential Commerce and innovation by making a strong impression at…
Little Black Book: What the Christmas Ad Trends Can Tell Us About the World Right Now
December 12, 2024
This year, Christmas ads have taken us in unexpected directions. Some lean into escapism, others into authenticity, while a few…
Little Black Book: Momentum Launches Nuance Matters
December 12, 2024
We’re proud to introduce Nuance Matters™, a new offering designed to empower brands to grow by fostering authentic connections that…
The Drum: Ad execs on Black Friday in 2024
November 21, 2024
Black Friday: is its star waning, or is it evolving? Amanda Atoyebi, Director of Strategy, NA, explains how “a strategic…
Little Black Book: Inside Supermarkets’ Supermarketing
November 21, 2024
Ann Marie Hardoby, VP, Director of Business Leadership, NY, discusses how grocery chains are performing their own supermarket sweeps to…
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