THE DRUM: Elsewhere in the summer of sport: The brands, sports, and athletes to keep an eye on

With the Summer of Sport in full swing, Sampson Yimer, SVP, Partnerships & Director, Sponsorship shares why he feels American soccer player Naomi Girma is “an athlete on the rise” who “appeals to younger audiences who gravitate towards authenticity” in this feature by The Drum.

(Source: The Drum)