Verizon will use its activation rights at Super Bowl LVIII to promote its content partnerships, turning over one night each in Las Vegas to Netflix, Max and Apple Music at customer-only events on the Strip.
Verizon’s Super Bowl efforts will also include game commercials, an advertising run at the Sphere, an out-of-home branding effort and activations at NFL-owned events such as the NFL Experience and NFL Honors. But the centerpiece is a three-day run at Jimmy Kimmel’s Comedy Club at the LINQ Promenade shops, with each night belonging to a different streamer.
Read more in Sports Business Journal here.
(Source: Sports Business Journal)