EVENT MARKETER: Halloween Round-Up: Nine Experiences That Delivered Scary-Good Engagement Tactics

This Halloween, our Momentum US team invited all superheroes, witches and werewolves to Walmart Spooky Street, where customers could grab their costumes, practice their best rawrs, howls, or boos, and discover the treats that await!

Discover more about the spooktacular activation is this piece published by Event Marketer.