THE DRUM: WTF Is A Hybrid Event Anyway? The New Challenges & Opportunities For Events

Elena Klau, Global Chief Strategy Officer at Momentum Worldwide talks to The Drum about the new challenges & opportunities for hybrid events, highlighting our work with American Express on the American Express Campus, an immersive 3D platform.

Elena explains that “It’s not just a static Zoom, log on for to two hours and listen. It has to be a two-way conversation. That is the biggest shift between what was before Covid and now.”

To read the full article, click here.

(Source: The Drum)