To recognise Global Pride Month, Glen Peden, VP Group Creative Director, NY, at Momentum Worldwide speaks to Ad Club New York about his experience as an LGBTQ+ Member in the creative industry, and the importance of brands authentically showing up for the community.
“It’s time for brands that want to show up and embrace LGBTQ+ communities and the spending power we represent to extend beyond Pride month to build loyalty and make an impact with our community.”
Glen highlights the “Love Calls Back” campaign from our client Verizon as a powerful example of how a brand can use its influence to truly support the LGBTQ+ community.
To find out more about this campaign, and to hear more about Glen’s experiences, click here.
(Source: Ad Club New York)