SPORTBUSINESS: Sampson Yimer | Serving Fans And Brands – What We Can Learn From The ESL Backlash

In the aftermath of the European Super League controversy, Sampson Yimer, Vice President, Sponsorship Consulting NA at Momentum Worldwide, argues that listening to sports fans has never been more important.

Sampson expands on this, divulging that “the ability to engage in unique, compelling and impactful storytelling is a core reason why sport, as a marketing platform, is so resonant.”

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Source: SportBusiness